Modernize your brand & build meaningful relationships with your customers
Fredrik Öst is the founder of the Swedish branding agency SNASK.
SNASK lectures worldwide at conferences and festivals in Austin, Cape Town, Bogotá, Barcelona, Sydney, etc. as well as for companies and universities such as Stanford University, Google HQ and Dropbox.
Their greatest enemy is the conservative world. They do not cower away from fighting it. SNASK sees the magic that lies in change and the unexplored.
To be successful - you have to be brave and challenge yourself and your company. To be authentic - you have to stand up for your opinions and beliefs. And this is Snask - brave, bold and genuine. They excel in branding, design and film and refuse to do anything other than what they consider to be world class. They work with clients such as Bang & Olufsen, Spotify, Klarna, Viagra Boys and many more.
"If you have an uninteresting personality, not sure what to say and also have a dated look, you as a brand can no longer expect anyone to want to go on a date with you"
The lecture is based on 16 years of expertise where everything revolves around modernizing brands and building meaningful relationships with customers. Change is no longer optional but a status quo.
About 30% of the world's population belongs to Gen Z, who makes up for almost about 40% of global consumption. A generation that is not content with simple sales messages and product benefits. They expect more personality in brands, more transparency and more genuine interest in making the world better.
If you have an uninteresting personality, not sure what to say and also have a dated look, you as a brand can no longer expect anyone to want to go on a date with you.
You will get:
- Insights in branding
- Energy
- Inspiration
